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Minimalist style website designs are becoming more and more popular. Every day, major website design blogs publish new articles on the latest and greatest in minimalist website designs. It is not known whether the tendency to design in a minimalist style will remain or will soon disappear, but as long as such an approach attracts the attention of users, it must be used.
Website designs designed in a minimalist style are nothing new. After the era of 'stone-cut designs' (very straight lines, often, poor use of color, flickering GIFs, etc.) in the 1990s, website designs using Flash technology began to appear after 2000, followed by complex designs. and functionality that was designed just to be on the website, as it was believed that extensive functionality means that the website is better (even today you can find websites that are very unfriendly to users, supplemented by public visitor counters (plus , which often due to low website traffic, added another 10 to each actual visit to show how many websites were visited), non-page calculators, etc. "additional features"). After 20 years of experimentation, it's time to use minimalist websites.
Minimalist style websites are created by including only the absolutely necessary functionality. The biggest benefit of such websites is the very ease of use, of course, if the design is designed correctly.
Focus on the key
These types of designs incorporate a very small number of different elements and usually use a fairly narrow range of colors. This forces the designers to design the page so that the website is focused only on the most important, discarding all the excess. Usually, the hardest part is finding this key point and not being tempted to add extra elements that might appeal to website visitors.
For example, when creating a new Internet service, the focal point will most likely be the application form. Around the form are the most important information (2-5 sentences) about the product and some screenshots. Given that the design is created in a minimalist style, the website designer will have to think about what is really important and necessary, discarding everything superfluous. Good design is based on concentration on the most important.
Proper placement of elements
For minimalist designs, we allow a limited number of elements to convey the author's message and convince the website visitor to purchase the product (or, any, owner-set goal).
When creating such a design, the designer can focus on the development of every detail. If these elements are of poor quality, they will be easily visible (in a bad sense) and will ruin the overall image of the website and reduce the possibility that the user will want to perform the intended action of the website author. This type of design should not be created with a minimal number of elements, just because it is designed in a minimalist style. When developing these types of designs, it is necessary to use as few elements as possible to achieve the desired goal.
Font selection
Due to the very small number of graphic elements, text becomes one of the elements, the correct design (font, size) of which can significantly improve or ruin the website design. Often, the Arial font seems to be suitable for any website, but when designing in a minimalist style, this font is rarely the best choice. Choosing the right font takes a long time and makes you experiment.
Use of white
White (especially the use of a white background) for many designers tends to be a serious scare, as there is a belief that every part of a website should be filled in (there should be no white, blank spaces), although this is wrong. Filling in the spaces is not suitable for minimalist designs.
White is an important element of minimalism. Due to the fact that such a design must use a minimal amount of elements, the designer is forced to place them thoughtfully in the website design, they can not be concentrated in one place.
Often, designers choose not to use minimalist-style designs because there is pressure from customers to pay a royalty, but the resulting websites are “too simple” or “too empty” because internet users are accustomed to designs that use very many elements. In this case, working with the client is very important and the designer must be able to explain the use of each element, their meaning and considerations for the chosen solution. Some examples of minimalist style: madebysofa.com, fellswoop.com, madewithlove.be, thepokerclock.com.