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"Why do I need a website?" This question has been one of the most important and frequently asked since the existence of the Internet. Why is it necessary, what are the benefits and how can the company's operations change if the company has a website?
The most common answer is: "Our competitors were, so we made it." Unfortunately, this approach most often leads to the problem that the website is not visited enough and the company does not benefit in any way. At this point it is necessary to understand why the website was created?
Website and its purpose
What is the purpose of your website?
- To inform
- Build a community
- Conduct market research
- Reduce maintenance and other costs
- Reach your target audience abroad
- Get contacts
- Engage in e-commerce
- Make money with advertising
- Promote your business name
- Build trust
- Advertise a specific product or product group
These are just a few of the hundreds of options. The Internet is not just a marketing tool, it can also be used as a business tool. Your business may have enough of a "poster" on the World Wide Web showing your address and main occupations, but why stop by the vast amount of opportunities that can be included on your website? Thanks to a successful development and advertising campaign (for example, the correct acquisition of social media), even a small company can make significantly higher profits.
When developing a website, the company's representative must know what the purpose of the website is and its main tasks. Before designing, it is recommended to interview people who might be interested in your website. Find out what users want to see on your website, what they see right now.
If you know the answers to these questions, you will understand what is needed - improving the website or completely re-creating the website. An experienced specialist will recommend you the best solutions in terms of both design and functionality.