What makes one page index better in search results lists than another? This is a topical question that business leaders ask after starting their business idea with the Internet. There is no easy answer to this question, but in general, it is a set of innumerable details and conditions that are also the key to success in reaching the top of the search results. Here are some conditions under which these items can be improved.
Manual and automatic SEO data generation
Your website has countless sections, the online store can contain hundreds, thousands of products, and different information is passed on to each page visitor. This is exactly the case with SEO data - it must be individual for each section and product. Usually in practice this is provided by a content management system, where, for example, when adding a new product, it is possible to manually enter specific SEO data. As data entry is a human factor, there is always the possibility that these fields can be left blank, so it is necessary to ensure automatic data generation that works according to an algorithm: SEO data is created automatically from the entered content, thus guaranteeing maximum success.
When adding images, rarely does a website administrator think about whether this image will also provide appropriate SEO features. An image is an element that search engines can't view and determine what is displayed in it, so always remember to add ALT and TITLE attributes manually when adding images, and keep up with the information in the section to choose the file name itself. As this may not always be remembered, we recommend that you develop algorithms that assign this data automatically, for example, if an image is added to a product called "ML100 Kettle", a feature should be provided that automatically uploads the image when the image is uploaded. generation and it is changed to "tejkanna-ml100.jpg" instead of leaving, for example, the original file name as it was on the camera.
Duplicate content or so-called duplicate content means that your website does not perform a redirect function, i.e. i., sections of your website can be opened from several addresses, for example, the website www.domens.lv can be opened at www.domens.lv, domens.lv, www.domens.lv/lv, etc. c. faces. In this situation, search engines such as Google consider each of these addresses to be a separate section but with the same content, so the entire rating is divided into the total number of sections available, rather than being assigned to that section as it should be. In order to avoid duplicate content, it is necessary to perform redirect functions from all possible addresses to the basic address, which in the case of the mentioned example would be www.domens.lv/lv/.
When a search engine crawls your website, it does a certain set of actions. One of these activities is indexing of links, i. i.e., all links on the website are indexed, including those that lead away from the website to completely different resources. In this case, it is important to remember that it is a positive experience to point out that these links do not need to be followed. For example, your website contains links to the websites of cooperation partners. In order for these links not to be indexed together with all the links on your website, it is necessary to specify an additional attribute "nofollow" next to these links, which means that search engines do not have to follow these links.
These are just some of the conditions that make up a set of things necessary for success. When creating the YAM CMS, we have anticipated all these conditions, as well as created other specific SEO data creation and generation algorithms that help our clients to be in the top positions of search results. If your company is also interested in improving SEO positions, contact us!