Nowadays, when the influence of the Internet on social thinking and attracting new customers and communication between individuals and different groups of people is absolutely obvious, not only large and small enterprises of different spheres want to create their sites, but also individuals. The goals of creating sites can be very different, but each new client, meeting with potential site developers and telling them their wishes about the site being created, often emphasizes words such as: beautiful, visually attractive, unique.
But what is a beautiful site? Some people like Flash animation, while others like the use of all possible color tones on one site, and still someone - a classic example of minimalism. Usually the director speaks the last word about the design of the company's website, comparing the proposed with his ideas about beauty. If there are several people in the management of the enterprise, it is often necessary to include all their wishes in the design. However, it is very important to remember that a site corresponding to the wishes of the management does not always guarantee the appearance of a continuous flow of customers. Quite the opposite - a visually oversaturated site scares off potential customers.
The professionalism of site creators depends to a large extent on whether they blindly fulfill all the wishes of the clients or try to create a compromise between the requirements of the clients regarding the design and the functions that the site should perform. Non-professional website creators will most likely easily agree to the understanding of beauty that the customer professes and will create a website that will place all the client's requirements regarding visual design, and real professionals, in turn, will select what is desirable to use in order to get the main thing - the website , where the client will spend as much time as possible, place an order and come back.
A well-created visual image of the site helps you navigate the site, perceive the most important information and remember that you are offering exactly what customers need. Thus, it performs very essential business functions and brings additional profit to the company.
And how are we going to create a BEAUTIFUL or, better, a PROFITABLE site?