Creating a website does not provide a constant range of clients
Most often, the management of the enterprise decides in favor of the need to create a website because this is an excellent way to attract new customers and ensure the exchange of information with existing customers. The design of a corporate website, its functions and information specificity depends on the needs of the client and the specifics of the enterprise itself.
Creating a high-quality corporate page and promoting it in various search engines is the first step towards a permanent audience. If a client, being in search of a specific product or service, accidentally lands on your site, the main task is completed and the initial work has paid off. However, the statistics of site visitors and the number of loyal customers are not the same thing.
Long-term work must be done to create a circle of regular customers. First, it is important to ensure that the client who visits the corporate website spends as much time as possible on it and, possibly, makes his order. High-quality development of the home page partially provides all the necessary conditions so that the client does not have to leave the home page because of an incomprehensible device, sloppy design or unclear content. However, throughout the entire existence of the site, care should be taken to ensure that the content of the site is regularly updated, would be interesting and well-presented. The news section, in which the new products of the company are published, updated a year ago will not contribute to customer loyalty.
The creation of a well-thought-out corporate website and the arrangement of information in a systematized and convenient manner from the very moment of the creation of the site contributes to the emergence of oral advertising, since information about a good source of information is transmitted further, to relatives and friends in social networks. It is such advertising that increases the circle of regular customers, since customers start visiting the site not by chance, but because of a specific motive.
We can talk about a stable circle of clients only when the creation of the site and the complex of measures taken after it ensured that the corporate site is regularly visited by a certain group of people.