Starting to create a site, you should determine who will be potential site visitors and what information they want to receive. It is important to remember that the client probably will not want to read long descriptions about the goods or services you offer, but they should be able to find out the answers to common questions, as well as how to get additional information. The content of the home page should be targeted towards the potential client, of course, without obvious language errors.
2. Site structure
When it is clear what information should be placed on the site, it remains only to structure it in such a way, by sections and subsections, so that the structure of the site is created. It is recommended to remember that too complex site structure (more than 3 levels) can scare off a potential client, since he cannot quickly find the information he is interested in. It is important to make sure that the structure of the site is clearly visible, regardless of which section of the site the client is in.
3. Website design
When creating a website design, the colors of the company's brand are usually used and any other visual information that makes customers associate with the company. It is important to balance the design elements, the number of advertisements, banners, so that the visual image of the site is convenient and pleasing to the eye. A successful website design is a set of visual solutions that help you navigate the site, perceive the most important information and create an attractive corporate image.
4. Home, that is, the first page of the site
Every visitor to the site gets to this page and studies show that most often it is the visual image of the first page and the information that can be found on it, these are the main factors that determine whether a visitor will stay on this page longer and visit other sections, or leave website. Therefore, it is very important that the first page contains information about the name of the company, the specifics of the work and the main areas of activity. This page should have links to all sections of the site, and, if possible, the main information of each of the sections.
5. Recognizability of the site by different search engines
Since the majority of customers receive information about goods and services that have not yet been used through different search engines, it is important that your site would be as high as possible in the search engine rankings when searching for keywords for your field of activity ... That is why it is advisable to conduct SEO site optimization.